A form comes in and a real person rings them back within minutes, not tomorrow morning. It is the cheapest improvement available to anybody already paying to make the phone ring, and it is the one almost nobody does consistently.
The research on this has been consistent for years, and it is worth reading before you decide the phone is handled.
Fewer than four in ten calls to small businesses were answered by a live person.
Waiting 30 minutes instead of 5 to call a web lead back cuts your odds of reaching them by roughly 100 times.
Firms that respond within an hour are close to seven times more likely to qualify the lead.
Most people sent to voicemail hang up without leaving one. You never learn they called.
Most contact happens on the second or third attempt, not the first. A single unanswered ring is where nearly everybody stops, which is precisely why the ones who keep going do so well.
Minutes
As fast as the form reaches us. If they answer here, you are usually the only company they end up speaking to properly.
Same day
At different times of day, because a person who cannot talk at two o'clock often can at six. Paired with a text so they know who rang.
Days two to five
A handful of further attempts on a schedule you approve, then we stop. Persistence is not the same as pestering and we do not confuse the two.
Throughout
Every attempt and outcome written to your CRM, so you can see your real response times instead of arguing about them from memory.
It does not matter much, as long as it can reach us the moment it arrives. Anything that can send a webhook, an email or a CRM notification can trigger a call.
Quote requests, contact forms, booking enquiries. The most valuable of the lot, because the person went looking for you specifically.
Search ads, social lead forms, and the lead sellers who send the same name to four of your competitors at once. Speed decides these outright.
The list sitting in your CRM marked no answer from four months ago. Worth a pass before you spend another dollar generating new ones.
Fifteen minutes. Bring your call volume and your average job value and we will work through the arithmetic with you. If the numbers do not justify hiring us, we will tell you that on the call.
Summit Call Solutions